Released on = February 27, 2007, 6:47 pm

Press Release Author = Xenatus Global

Industry = Management

Press Release Summary = Fouad Chaarani shared his insight on how Mobile Media
Collaboration will Enable Content Distribution & Exploitation to Create New Revenue
Streams for companies globally.

Press Release Body = Beirut, Lebanon - February 27, 2007 - At a recent executive
round-table conference hosted in Beirut, Lebanon by Xenatus Global, Fouad Chaarani
shared his insight on how Mobile Media Collaboration will Enable Content
Distribution & Exploitation to Create New Revenue Streams for companies globally.

"The Wireless and Media & Entertainment industries are pursuing new avenues and
premium-services independently in an effort to increase revenues and lower costs by
executing a variety of tactical initiatives such as new airtime-models, advertising,
subscriptions, cost per-session fees and new content licensing & publishing models.
But such initiatives are just not enough to increase revenues and sustain growth due
to a slew of business challenges such as complex pricing models, content & territory
and media rights, carrier restrictions, disparate networks and media-content
down-conversion processes in to various distribution formats. In addition, the
Media & Entertainment industry is overwhelmed by its complex licensing, publishing,
financing costs, profit participations & residuals models and the enabling
technologies.

As the battle for consumers' attention, acquisition and retention heats up in the
new economy, companies have been and continue to experiment by pushing such new
premium-services in an effort to establish new revenue streams. But such
premium-services have been fruitless to various extents. In order for companies to
effectively launch such premium-services and capitalize on the consumers' high
consumption rate, true demand driven digital delivery models through well positioned
channel execution is required. This is accomplished via Process Re-Architecture &
Business Process Optimization backed by Strategic Partnerships and Adaptive
Technologies resulting in what Mr. Chaarani called true Mobile Media Collaboration.
The roadmap to Mobile Media Collaboration consists of:

 Process Re-Architecture & Business Process Optimization
- Review and redefinition of the business strategies
- Identification of true critical success factors for such business strategies
and premium-services
- Identification and definition of any and all digital opportunities that yield
a true Return On Investments
- Definition of the new digital initiatives
- Prioritization and resolution of the new digital initiatives' issues
- Planning for success
 Strategic Partnerships
- Identify & Utilize the business value to identify alliances and partnership
types and targets
- Evaluating the viability of such premium-services against the Go-To-Market
strategy, in addition to IT planning and budgeting constraints
- Negotiate & Establish strategic positions
- Implement partnerships and their interactions
- Monitor alliances and partnerships' success & failures
 Adaptive Technology Implementation in the Digital Domain
- Digital Asset Management
- Digital Licensing & Publishing Management
- Digital Release & Distribution Management
- Digital Tracking Management
- Digital Audit Trail Management

Mobile Media Collaboration ensure true channel execution in various medians; this is
where firms such as Xenatus Global have proven and time tested delivery and
implementation capabilities backed by industry experience to help companies achieve
optimal content exploitation coupled with increased revenues. Xenatus Global has
successfully conceived, developed and implemented solutions to help companies
capitalize on new revenue streams, manage the content creation, exploit channel
evaluation, marketing, sales, licensing, consumption and digital distribution
mechanisms to drive maximum revenues and profits to its clients", said Fouad
Chaarani.


About:

Fouad Chaarani has led highly efficient international organizations and fortune 100
client engagements with onshore and offshore divisions straddling the USA, Europe,
Middle East, and Asia. Trooped organizational agility and results centric teams
through global delivery utilizing strategic, comprehensive, and proven business and
technology delivery techniques. Conceived, staffed, and profitably operated
multiple consulting practices, global offshore divisions, and product companies.
Founder and co-founder of multiple technology companies, that either has been
acquired by leading multinational companies, or continues to operate profitably to
date. Serves on the advisory boards of several international organizations. Mr.
Chaarani continues to provide thought-leadership, guidance and assistance to Fortune
100 companies and their executive teams to conceive, develop, implement and nourish
profitable business models through:
 Executive level advisory on the state of the market and opportunities for
content owners, digital service providers, advertisers and entrepreneurs in order to
make strategic decisions
 Informational and Exploratory services on the inner workings of digital
market-place while enabling organizations to perform detailed analysis of both their
organization and content assets to strategically deliver digital content in the
evolving digital space
 Technical Delivery services by process area to create adaptive technologies
to propel Mobile Media Collaboration

Xenatus Global offers clients a radical and innovative approach to foster and
develop business and technology solutions by leveraging proven business,
architectural, technical and consulting expertise. Our business and technology
channels enable us to effectively help you CONCEIVE your business opportunities in
the digital economy, HARNESS optimum technological solutions and global resources,
and EXECUTE while ensuring success through our proven innovative methodology and
business domain expertise supported by our Global Offshore world class software
development facilities. Xenatus Global fosters a culture of innovation and
aggressive competitiveness to help our clients respond efficiently to market demands
while identifying new business opportunities, as trends shift towards the digital
economy.


Web Site = http://www.xenatusglobal.com

Contact Details = Fouad Chaarani
7660 Beverly Blvd # 433
Los Angeles, CA 90036
Tel: 310-928-7750
Email: fouad@chaarani.com